Data infrastructure built for Retail margins
Retail organizations are compressing decision cycles and personalizing at scale with AI-powered data infrastructure. SunnyData builds the foundation.
Databricks Specialization · Retail, Consumer Goods & Travel
Building for the scale and speed Retail runs on.
“In Retail, the decision gets made at the shelf, the checkout and the pump, not in a quarterly deck. Our team has built on Databricks so the data is there when the decision is made. This Brickbuilder Specialization is Databricks recognizing that work, and the team earned every bit of it.”
Jerónimo Acosta
Chief Partner Officer, SunnyData
THE REAL CHALLENGE
Retail moves fast. Data often doesn’t.
In retail, slow data means missed margins, overstocked shelves, and poor customer experience. The gap between what your data knows and what you act on is costing you.
Inventory decisions lag reality
Batch reporting on yesterday’s stock leads to overstock in some locations and out-of-stock in others, eroding margins.
Customer data lives in silos
Loyalty, POS, e-commerce, and CRM don’t talk to each other, personalization stays surface-level and spend misfires.
Pricing and promotions run
on instinct
Without real-time demand signals, pricing relies on last season’s rules and promotions can’t adapt mid-campaign.
Supply chain visibility is
still reactive
Disruptions are discovered after they hit shelves, supplier data stays disconnected from demand signals.
The retailers winning right now aren't faster; they're more informed at every decision point. That advantage is built on data infrastructure, not instinct.
What We Build
Every capability is built to drive margin and growth.
From the customer journey to the supply chain, we build the data and AI infrastructure that turns retail complexity into a competitive advantage.
Customer intelligence
& personalization
Unified loyalty, POS, and e-commerce data powering ML models that predict next purchase, churn risk, and lifetime value.
- Unified customer profiles across all channels
- Segment-of-one personalization at scale
- Higher conversion on targeted campaigns
Supply chain
intelligence
Supplier data, logistics feeds, and demand forecasts are unified, and disruptions are anticipated before they reach shelves.
- Proactive disruption detection
- Demand-driven procurement
- Reduced carrying costs
Dynamic pricing &
promotion optimization
ML-driven pricing that responds to demand signals and inventory levels in real time.
- Real-time competitive price matching
- Margin-aware promotion planning
- Elasticity modeling by SKU
Unified merchandising
analytics
Sell-through, planogram performance, and category data in one layer. Assortment decisions backed by data, not gut feel.
- Faster sell-through on new assortments
- Category-level performance visibility
- Planogram compliance tracking
THE PLATFORM
Why Databricks is the right foundation to build on.
Beyond what we build, here's what the platform itself brings to the table. Capabilities that no point solution can match.
ML & AI at scale
Train and deploy demand forecasting, personalization, and pricing models directly on your data.
ML & AI at scale
Train and deploy demand forecasting, personalization, and pricing models directly on your data.
Cost that scales with your business
Compute-based pricing with no per-seat licensing. Costs scale with actual usage, not vendor tiers or data volume penalties.
Cost that scales with your business
Compute-based pricing with no per-seat licensing. Costs scale with actual usage, not vendor tiers or data volume penalties.
Self-service analytics
Business teams query data in plain language and get governed, accurate answers.
Open standards, full control
Built on open formats, meaning full IP ownership, no vendor lock-in, and the flexibility to integrate with existing technology.
Open standards, full control
Built on open formats, meaning full IP ownership, no vendor lock-in, and the flexibility to integrate with existing technology.
Self-service analytics
Business teams query data in plain language and get governed, accurate answers.
Client results
AI Catalog Image Moderation
Retail data is messy, distributed, and fast-moving. We've built practices specifically for it, and we transfer that expertise to your team.
THE PLATFORM
Built for retail complexity. Delivered with clarity.
Retail data is messy, distributed, and fast-moving. We've built practices specifically for it, and we transfer that expertise to your team.
Start with the business outcome
Every engagement begins with the decisions your organization needs to make faster, and works backward to the data infrastructure required to support them. Technology follows business priority.
Build alongside your team
Your analysts, engineers, and data teams are involved throughout. Instead of being handed a finished product, they learn patterns they'll apply independently.
No proprietary layers
Everything we build uses Databricks-native capabilities and open standards. You own the IP, understand how it works, and don't need us to maintain it.
Designed to scale with the business
We architect for where you're going, not just where you are. Every engagement is designed to deliver now and expand as new use cases demand it.
The data is already there.
Turn it into a competitive advantage.
Your teams have the domain knowledge. Databricks provides the platform.
SunnyData builds the infrastructure that connects them.