A New Revenue Stream, Built on Data
Donaldson put sensors in its products and started selling customers iCue, a subscription service that uses data to enable machine health monitoring. SunnyData rebuilt the system behind it on Databricks in 10 weeks, and cloud costs are expected to drop 55%.
The Opportunity
A product sold once. Data sold every month.
Donaldson makes industrial air filters. Its plan was to put a sensor in every product and sell customers a subscription, iCue. The service watches their equipment in real time and sends alerts before it fails.
That turns a one-time sale into recurring revenue. It also gives customers fewer surprises and less downtime.
- Sale
- Month 2
- Month 3
- Month 4
- Month 5
- Month 6
One payment
Illustrative. Not client revenue data.
Client Challenge
A new revenue stream, running on an unreliable system
The system behind the subscription service for clients was built on Azure, and it wasn't ready. It used three separate tools that broke often, cost too much and copied the data at every step.
Data scientists couldn't easily test new ideas. For a service customers pay for, that wasn't good enough.
The Solution
One platform, from sensor to screen
SunnyData moved everything onto Databricks,
so data now flows from the equipment to the customer in one place.
Collect
Live readings come in from every device.
Clean up
The data is organized and checked as it arrives.
Deliver
Customers see live dashboards and get alerts before something fails.
Keep it running
Updates are tested automatically, and SunnyData stabilized the system after launch.
How It Works
From sensor to decision, with no manual steps
Five stages, no manual steps
Early warnings
Alerts go out before a small issue becomes a costly repair.
Prevent downtimeBetter planning
The data helps forecast when to service or replace equipment.
Smarter planningOne view
Every connected machine appears on a single dashboard.
Full visibilityKey Benefits Achieved
Business results, before and after
What They Can Do Now
More machines, more users, more ideas
Since go-live, Donaldson has connected more machines and brought more users onto the platform.
A smarter support team
When a customer reports a machine problem, support reps can spend a long time finding the cause. Donaldson is exploring an AI assistant, built with Databricks Genie, that guides them step by step to the answer.
Being explored. Not yet built.Shared data
Sharing data with partners and dealers from the same platform.
Ready to turn your data into revenue?
SunnyData helps you turn live product data into a service customers pay for.


