Data & AI Practitioner · Enterprise Architect
Turning complex enterprise data into scalable, real-world Lakehouse implementations.
Nicanor Medina
Director of Pre-Sales · Financial Services SME - Databricks Evangelist
13+
YEARS OF EXPERIENCE
4
DATABRICKS CERTIFICATIONS
19
DATABRICKS PROJECTS SOLD + IMPLEMENTED
+3
NEW ACTIVATED LOGOS FOR DATABRICKS
As the Director of Pre-Sales Engineering at SunnyData, I am deeply committed to driving the adoption and success of the Databricks Lakehouse Platform across LATAM. My journey is defined by a passion for innovation, a hands-on technical approach, and a strong belief in the transformative power of data and AI. I serve as a dedicated advocate for the Databricks ecosystem, combining technical depth with commercial acumen and a desire to empower organizations through cutting-edge data strategies.
ABOUT
NEW DATABRICKS LOGOS
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My role at SunnyData places me at the forefront of strategic Databricks initiatives. I lead our pre-sales engineering efforts, directly influencing and shaping numerous Databricks projects, with a particular focus on complex data platform migrations. This involves not only understanding intricate technical requirements but also translating them into tangible business value. I am proud to have played a pivotal role in new logo acquisition for both SunnyData and Databricks within the financial services sector, working with prominent clients such as Credicuotas, Bind, Macro Banco, and Mibanco. My experience demonstrates a clear track record of accelerating Databricks' footprint and impact in a critical market.
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Beyond my professional responsibilities, I am an enthusiastic proponent of the Databricks Lakehouse vision. I actively engage with the data community as a speaker at various events, sharing insights and best practices on data modernization and the strategic advantages of the Lakehouse architecture. I dedicate time to creating valuable technical and educational content for the Databricks ecosystem, including detailed blogs and practical migration guides. My goal is always to demystify complex concepts, foster greater understanding, and encourage broader adoption of Databricks solutions.
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My expertise lies in connecting hands-on technical execution with high-level enterprise architecture. I work directly with customers, guiding them through the entire journey of understanding, adopting, and ultimately scaling their Databricks implementations. This involves deep dives into technical challenges, architecting robust solutions, and ensuring that our clients can fully leverage the power of the Lakehouse Platform. My contributions are rooted in practical application, ensuring that the theoretical benefits of Databricks translate into measurable success and operational efficiency for businesses.
Thought leadership
Published content
Practical insights on Lakehouse architecture, platform migrations, and data engineering, written from the trenches, not from theory.
Ecosystem engagement
I support growth across LATAM by engaging customers, partners, and practitioners through events, technical sessions, and conversations that turn platform interest into adoption.
Enterprise Success Stories
People Who Can Speak to My Impact
My impact is reflected not only in the projects delivered, but in the people I have worked with across with partners and customers on Databricks initiatives. These leaders can validate my contribution to technical strategy, customer adoption, and regional ecosystem growth.
Validated by Databricks MVPs
LET’S GET STARTED